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India Market Penetration : Amazon vs Flipkart

India Market Penetration – Amazon vs Flipkart: What Search Data Tells Us Two e-com giants are at loggerheads. India’s great online shopping frenzy is on. But, StatsOfIndia’s visualization of the state-wise distribution of online searches for Amazon and Flipkart seems to raise more questions than it answers. What is evident from the charts is that…

Encoding Personal Brand through empathy : In Conversation with Monalisa Orban

Encoding Personal Brand through empathy : In Conversation with Monalisa Orban We are lucky enough to get an interview with Ms. Monalisa Orban, founder of Manavlok. Being a chartered clinical psychologist, she trained and practised in Mumbai and Delhi NCR for eleven years before relocating to London. She made her name by discovering her authentic…