Product-Market Fit: Can You Determine With Active Users Metrics As we sign off for the week…. Will you ever measure the DAU vs MAU ratio to determine the users’ loyalty to an income tax filing application? Tracking DAUs and MAUs, probably popularized by Facebook, shifted the focus to user retention from vanity metrics like app…
India Market Penetration – Amazon vs Flipkart: What Search Data Tells Us Two e-com giants are at loggerheads. India’s great online shopping frenzy is on. But, StatsOfIndia’s visualization of the state-wise distribution of online searches for Amazon and Flipkart seems to raise more questions than it answers. What is evident from the charts is that…
Why WhatsApp Payment Never Quite Took Off In India This morning has been abuzz with a flurry of commentaries on the pay feature on WhatsApp. Triggered by a print ad, Ashneer Grover, founder and former MD of BharatPay launched a fresh salvo at WhatsApp payment. (source: https://www.ndtv.com/india-news/ashneer-grover-slams-whatsapp-pay-calls-it-biggest-failure-in-india-3525192) True to his observation, the payment feature on…
Turbo-charge your SAAS revenue with these 10 smart tactics The struggle for optimizing the free-to-paid conversion rate is one of the most common causes for stress for SAAS marketers. Happened to speak to three of them over the fortnight, in three different contexts. Here’s what I gathered from the brainstorming – The benchmark for SAAS…
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Read More
Copyright © 2015-2022 | UPLITUDE CONSULTING
