Product Strategy

Product-Market Fit: Can You Determine With Active Users Metrics As we sign off for the week…. Will you ever measure the DAU vs MAU ratio to determine the users’ loyalty to an income tax filing application? Tracking DAUs and MAUs, probably popularized by Facebook, shifted the focus to user retention from vanity metrics like app…

Why WhatsApp Payment Never Quite Took Off In India This morning has been abuzz with a flurry of commentaries on the pay feature on WhatsApp. Triggered by a print ad, Ashneer Grover, founder and former MD of BharatPay launched a fresh salvo at WhatsApp payment. (source: https://www.ndtv.com/india-news/ashneer-grover-slams-whatsapp-pay-calls-it-biggest-failure-in-india-3525192) True to his observation, the payment feature on…